E Commerce Platform for Businesses Tips

To test e commerce software, we signed up for our own business account on several platforms. We found Shopify to be supereasy to use, and we were able to set up our account in seconds.

When you sign in to Shopify, you’ll be greeted with a simple dashboard with a side navigation menu, which makes it easy to get around and quickly get to a specific task. The dashboard home page also has shortcuts to commonly used features, so you don’t have to waste time going through each section — for instance, to add products or edit your website.

Using Shopify, you can launch your online store in three steps: add products, customize the look of your website and set up your domain. Adding products is as simple as entering details like product descriptions, pricing and options (size, color, model, etc.), and then uploading product images.

Plus, you don’t need any tech skills to build, design or edit your website. You can choose from more than 100 ready-made themes, and then just add your logo and pick colors that match your branding using a color picker. You can also customize its look and feel using menu options located in the Themes section or with HTML/CSS if you’re a more advanced user.

E-commerce features

In addition to letting you create a professional storefront, Shopify offers all the tools you need to manage and grow your e-commerce business. These includes an online shopping cart, the ability to sell on social media, reports and analytics, marketing tools and mobile access.

Shopify’s online shopping cart lets you easily accept credit card and PayPal payments, as well as automate sales to save you time. First, the service has its own payment gateway, so you don’t need to set up any third-party processors. The sales rep we spoke to said this means you can start making sales as soon as your online store launches and get paid fast into your merchant account.

Shopify also automates sales while giving customers fast, painless checkout. Products are saved into shopping carts, and when customers are ready to check out, all they have to do is choose their shipping method — preset by you or by using automatic carrier shipping rates — and enter their payment information. Everything works in the background, and orders are automatically added to the Orders section of your dashboard, so all you have to do is take care of shipping your products to the right customers.

In addition, Shopify offers all types of merchant tools to help you run and grow your online business. For instance, you can use its reports and analytics tools to measure the performance of your store and website. There’s also a search engine optimization (SEO) wizard that helps potential customers easily find your store, and individual products on Google and other search engines.

Shopify also features several marketing tools to help you find and retain customers, including the following:

  • Discount code and coupon generators
  • Custom gift cards
  • Social network integration
  • Facebook selling
  • Targeted email marketing
  • Product reviews
  • Google ads

Other benefits

One of the biggest benefits of using e-commerce software is that you can easily run your entire business without having to purchase additional solutions or worry about the back end or IT aspects of running an online store.

First, Shopify is an all-inclusive e-commerce software that provides much more than an online store and shopping cart. It also offers the following:

  • Customer relationship management (CRM) tools to help you manage customers
  • A content management system (CMS) so you can enrich your website with multimedia, additional pages and even a full-featured blog
  • Third-party integration so you can connect apps you already use

Second, the company takes care of the infrastructure and security side of your online store and website. We were told that its servers are not only fast, but also guarantee a 99.94 percent uptime, so your store is always live and accessible. In addition, upgrades are installed automatically, so you don’t have to worry about manually installing the latest features and updates.

When we asked about data accessibility and security, Shopify confirmed that the company automatically performs daily backups of all data — which includes product information and inventory, orders and customer information — in its secure servers. Shopify also keeps your business’s and customers’ information safe with 24/7 monitoring, Level-1 Payment Card Industry (PCI) compliance for secure credit card processing, and 256-bit SSL certificate for data protection.